Strategic design redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions. The principles of design thinking are appied in order to increase an organization’s innovative and competitive qualities, but also to “big picture” systemic challenges our world faces today.
To survive in today’s rapidly changing world, organizations must not only anticipate change, but drive it.
The foundations of strategic design lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.
The naturally integrative approach of strategic design helps illuminate the complex web of relationships— between people, organizations, and things—to provide a holistic point of view. By working across different areas of expertise, we can outline the architecture of a problem, highlighting key opportunities for improvement.
Our presentations influence the perception and craft decision-making. We use storytelling and visualization skills as important and iterative means of communicating complex, even contradictory, relationships—which would be difficult or impossible to explain in text and numbers alone.
We are creative in finding new solutions and rational in analyzing these ideas, so that new concepts will fit into the context. Design decisions are made on the basis of facts rather than aesthetics or intuition. As such strategic design is regarded as an effective way to bridge innovation, research, management and design.
Successful design is not only about creative thinking. It also involves implementation and ensuring that key ideas maintain their integrity during development. Being involved over the duration of this process, we provide constant expertise and feedback to identify, test, and deliver durable solutions.